Semiconductors economics

There is a really interesting article the IEEE Spectrum by Clayton M. Christensen, Steven King, Matt Verlinden, and Woodward Yang. It basically tells the story of them apply the TPS (Toyota Production System) to semiconductor manufacturing and results of doing this.  Pretty amazing results.  The most amazing change is that this methodology allows smaller runs of chips while still being profitable and producing the chips at competitive prices.  This is a game changer in silicon as it allows silicon to more closely match the trajectory of ever-shorter product life cycles in consumer electronics.

Who wants to guess the company that is the subject of the article (purposely withheld in the article)?


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